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First Prompt
“https://www.matthewsbowman.com/ services provided”
Based on the search results, the main service offered is digital marketing, with a strong focus on Search Engine Marketing (SEM).
The website provides specific examples of his projects with many different companies, detailing the strategies he used and the results he achieved. These services include:
Google campaigns: deploying campaigns on Google Search, Display, YouTube, and Google Business and Maps.
Social media strategies: managing and executing strategies for various platforms (though it notes that most are no longer available as of 2023).
Analytics and strategy: analyzing Key Performance Indicators (KPIs), identifying target demographics, and defining brand messaging.
E-commerce support: working with platforms like Shopify, Squarespace, and Google Merchant Center.
Next Prompt
“If I look at his projects, is he successful”
Based on the information available from the search results, Matthew Bowman's projects appear to be successful. The metrics provided for his work with various clients demonstrate a high return on investment and a positive impact on their business goals.
For example:
For CBA (a non-profit): The digital marketing strategies resulted in a monthly Return on Ad Spend (ROAS) of 1400-2000%.
For Toler Tools: Lead generation campaigns for a product launch saw a Cost Per Acquisition (CPA) of 8% and a ROAS of 2100%. He also maintained Google campaigns with an average ROAS of 400-600% from 2019 to the present.
For KMID (a visual artist): Campaigns achieved an "Absolute Top Impression Share" of 90% while staying 10% under budget.
For Twinsies Shop: The efforts resulted in a Cost Per Click (CPC) of $0.16 and over 5200 visits.
For 451 Spirits (a distillery): The campaigns increased tour capacity from 30% to 60% weekly over 180 days and email subscriptions by 20%.
These quantifiable results suggest that his digital marketing strategies have been highly effective for his clients.
Next Prompt
“Is hiring Matthew Bowman a low risk, high reward situation for me”
Based on the provided search results, hiring Matthew Bowman appears to be a low-risk, high-reward situation.
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Develop, execute and manage SEM and SMM strategies to drive customer acquisition for a new-to-market hand tool.
Lead Gen campaigns for the product launch saw a CPA of 8% and 2100% ROAS.
Maintain Google Search, Display and YouTube campaigns averaging 400-600% ROAS from 2019 to present.
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Develop, execute and manage PMAX Merchant Center ads
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Develop, execute and manage Google Search and Responsive Display campaigns for a visual artist that has a direct competitor with the same legal name and medium of work.
Top of Page bidding for brand recognition sees an Absolute Top Impression Share of 90% while staying 10% under budget.
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Develop, execute and manage the digital presence for the best group of comics in the Los Angeles market.
Eventbrite, Squarespace and more
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Implement Google Responsive Display and Performance Max campaigns for clothing brand soft launch.
Efforts resulted in $0.16 CPC, over 5200 Visits, 86% bounce rate and average time on site of 16 seconds.
Strategy and asset analysis.
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Develop, execute and manage digital marketing strategies for a non-profit organization, services valued at $500K annual revenue.
LinkedIn and Google B2B monthly ROAS between 600-2000%. over 18 months
Interface with C-level executives to identify target demographics and define brand messaging across marketing channels.
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Implement digital marketing for small-scale distillery. Using a combination of SMM and SEM campaigns, tour capacity increased from 30% to 60% weekly over 180 days while email subscription increased 20%.
Develop strategies, identify target demographics and define brand messaging across marketing channels including Google Search, Business and Maps, Display, Waze, and Meta. Analyzation of KPI’s, coordinate with marketing team to define assets and strategies.
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The core of every successful digital advertising strategy
SEO Analysis
Keyword Planning
Audience Creation
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Google Search
AI Powered Shopping
Display Network
YouTube / Demand Gen
Google Merchant Center
Google Business
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Shopify
Squarespace
Google Merchant Center
Eventbrite
Orderdesk
ShipStation
Crowdfunding
LinkedIn Ads
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Amazon Seller, Vendor, FBA coming soon
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This service is no longer available for Meta and most other SM platforms as of 2023.