Matthew Bowman
Marketeer
Digital Marketing Specialist, Columbus Bar Association
2023 - Present
Digital marketing strategies for non-profit organization services valued at $500K annual revenue, via deployment of LinkedIn and Google campaigns, experiencing monthly ROAS between 1400-2000%.
Interface with C-level executives to identify target demographics and define brand messaging across marketing channels. Analysis of KPI’s, coordinate with marketing team to define assets and strategies.
Digital Content Manager, Cosmic Comedy
2020- Present
Ticketing and website services for a bunch of comedians. We book world class stand up comics throughout the Los Angles area year round.
Eventbrite, Squarespace, and Google integrations keep us running green and clean.
Digital Marketing Manager, Toler Tools
2018 - Present
Meta, Google, and third-party platforms driving customer acquisition for a new-to-market hand tool.
Lead Gen campaigns for product launch saw a CPA of 8% and 2100% ROAS. Top of Page bidding yields an Absolute Top Impression Share of 90% while staying an average of 10% under budget cap for brand keywords.
Google Search, Demand Gen, Performance Max, GA4, AW, Squarespace, Shipstation, Zendesk, et al
Check them out at Toler Tools
Digital Marketing Specialist, 451 Spirits
2018-2020
Full scale digital marketing for a small batch bespoke distillery. Using a combination of SMM and SEM campaigns, tour capacity increased from 30% to 60% within a 60 day cycle.
Technicalzzzzzzz
Certifications
Google Search Ads
Google Display
Google for Business
Google Merchant Center
YouTube for Advertising
Google for Business
Trained In
Office 360
LinkedIn Advertising
Crowd Funding
E-Commerce Support
Shipping and Fulfillment