• With a decade of hands-on expertise in digital marketing, I specialize in Google and SEM (Search Engine Marketing), AEO (Answer Engine Optimization), CMS, and CRM. My career spans the development and execution of high-impact strategies for diverse client portfolios, including non-profits, e-commerce brands, and legacy manufacturers. I have consistently driven measurable growth in brand presence and revenue by leveraging advanced campaign management, data-driven analysis, and a deep understanding of digital platforms. My approach integrates current Google Skillshop certifications and a commitment to staying ahead of industry trends.

    Beyond campaign execution, I am adept at optimizing online storefronts, managing product listings, and enhancing customer experience across platforms like Shopify, Squarespace, and Wix. My skill set includes SEO, social media marketing, KPI analysis, and collaboration with executive teams to define brand messaging and target demographics. I am experienced in supporting e-commerce operations, shipping and fulfillment, and crowdfunding initiatives, ensuring seamless integration of marketing efforts with business objectives.

  • Digital Marketing

    2020- present

    As the Digital Marketing Specialist, I use a comprehensive approach to elevating the digital presence of Kate Morgan Art. My primary focus is on developing and managing Google Advertising strategies that position the brand at the forefront of its market. By implementing Top of Page bidding, I achieved an Absolute Impression Share of 90% against direct competitors, ensuring that Kate Morgan Art consistently appeared in premium search positions and captured the attention of target audiences.

    Beyond paid advertising, I play a key role in optimizing the brand’s online storefronts across platforms such as Squarespace, Etsy, and Shopify. This includes updating product descriptions, refining image alt text, and enhancing metadata—leveraging advanced language models to maximize search visibility and conversion rates. My efforts not only strengthen brand recognition but also contribute to sustained growth in online engagement and sales. This holistic strategy allows Kate Morgan Art to stand out in a competitive digital landscape and maintain a strong connection with its audience.

  • Digital Marketing

    2025-Current

    As Digital Marketing Specialist for Paul Yaffe Originals, I develop and manage Google Ad strategies for this legacy motorcycle builder and their Made in USA product line. Performance Max campaigns consistently deliver at +600% ROAS, driving advertising revenue growth from 20% to 80% of online cart value in the first 60 days. This role requires a sharp understanding of brand positioning and the ability to rapidly scale digital advertising impact, helping expand the company’s online revenue and strengthen its market presence.

  • Digital Marketing

    2021- Present

    As Digital Marketing Specialist for The Cosmic Comedy Show, I develop and manage the digital presence for one of the most dynamic groups of comics in the Los Angeles market. I promote and maintain a weekly showcase using native Eventbrite and Squarespace tools, as well as organic social media. These efforts carry a 30% annual growth in first-party email sign-ups and consistently fill 75% of the venue’s capacity through free ticket registrations. My work helped establish The Cosmic Comedy Show as a leading name in the LA comedy scene, driving audience engagement and expanding the show’s reach.

  • Digital Marketing

    2018 - 2025

    As Digital Marketing Manager for Toler Tools, I developed, managed, and executed social media and search engine marketing strategies to drive customer acquisition for a new-to-market hand tool. My leadership in Google Search, Display, and Performance Max campaigns consistently delivered a 400–600% ROAS from 2019 onward. This role required a blend of strategic planning and hands-on execution, ensuring that each campaign was optimized for maximum reach and conversion. My efforts helped establish Toler Tools in a competitive market, building a strong foundation for ongoing growth

  • Digital Marketing Specialist

    2018-2020

    As Digital Marketing Specialist for 451 Spirits, I implemented digital marketing strategies that made a measurable impact on business growth. By combining social media marketing (SMM) and search engine marketing (SEM) campaigns, I doubled tour capacity from 30% to 60% weekly over a 180-day period and increased email subscriptions by 20%. My responsibilities included developing targeted strategies, identifying key demographics, and defining brand messaging across channels such as Google Search, Google Business, and Meta. These efforts helped strengthen the distillery’s market presence and drive sustained engagement.

  • Digital Marketing

    2023 - 2025

    In my role as Digital Marketing Specialist for the Columbus Bar Association, I was responsible for implementing comprehensive digital marketing strategies that supported $500K in annual revenue. By deploying targeted LinkedIn and Google campaigns, I consistently achieved a monthly ROAS between 900-2000%. My work involved collaborating directly with C-level executives to identify target demographics and define brand messaging across multiple marketing channels.