Digital Marketing

2018 - Present

Develop, manage, execute SEM and SMM strategies for a new-to-market hand tool. Lead Gen campaigns for the product launch saw a CPA of 8% and 2100% ROAS.

Maintain Google Search, Display and YouTube campaigns averaging 400-600% ROAS from 2019 to present. Top of Page bidding yields an Absolute Top Impression Share of 90% while staying an average of 10% under budget cap.

Digital Marketing

Current

Develop and manage Google Business strategies for a legacy motorcycle builder and their made In USA product line. Performance Max advertising provides a consistent 600% ROAS and advertising revenue has grown from 20 to 80% of the retail cart value.

Digital Marketing

2020- present

Develop, execute and manage Google Business strategies for Kate Morgan Art. Top of Page bidding for brand recognition returns an Absolute Impression Share of 90% against a direct competitor with the same legal name and medium of work.

Develop and deploy updates to product descriptions, image alt text and and metadata for Squarespace, Etsy, and Shopify listings using LLM

Digital Marketing

2021- Present

Develop and manage the digital presence for the best group of comics in the Los Angeles market.

Promote and maintain a weekly showcase using native Eventbrite, Squarespace tools and organic social media resulted in a 30% annual growth in email sign-ups and free ticket registration at 75% of capacity potential.

Digital Marketing

2023 - Present

Implement digital marketing strategies for non-profit organization services valued at $500K annual revenue, via deployment of LinkedIn and Google campaigns, experiencing monthly ROAS between 600-900%.

Interface with C-level executives to identify target demographics and define brand messaging across marketing channels. Analysis of KPI’s, coordinate with marketing team to define assets and strategies.

Digital Marketing Specialist

2018-2020

Implement digital marketing for small-scale distillery.  Using a combination of SMM and SEM campaigns, tour capacity increased from 30% to 60% weekly over 180 days while email subscription increased 20%.

Develop strategies, identify target demographics and define brand messaging across marketing channels including Google Search, Business, Waze, and Meta. Analyzation of KPI’s, coordinate with marketing team to define assets and strategies.