Google Ad Audit.png
Google Ad Audit.png

Google Ad Audit

from $400.00

Google Ad Audit evaluates the core components of your advertising strategies.

Keyword and Search Term Report

The Search Terms Report reveals the actual queries that trigger your ads, allowing you to identify irrelevant searches and add them as Negative Keywords, saving budget on non-converting clicks.

Audiences

Precise audience identification ensures your ads are shown to people most likely to be interested in your product or service, leading to higher engagement, better click-through rates (CTR), and ultimately, more conversions for a lower ad spend.

Bidding Strategies

The correct bid strategy (e.g., Maximize Clicks, Target CPA, Target ROAS) directly aligns your campaign spending with your business objective, ensuring you are optimizing for traffic, conversions, or revenue value, not just impressions.

Package:

Google Ad Audit evaluates the core components of your advertising strategies.

Keyword and Search Term Report

The Search Terms Report reveals the actual queries that trigger your ads, allowing you to identify irrelevant searches and add them as Negative Keywords, saving budget on non-converting clicks.

Audiences

Precise audience identification ensures your ads are shown to people most likely to be interested in your product or service, leading to higher engagement, better click-through rates (CTR), and ultimately, more conversions for a lower ad spend.

Bidding Strategies

The correct bid strategy (e.g., Maximize Clicks, Target CPA, Target ROAS) directly aligns your campaign spending with your business objective, ensuring you are optimizing for traffic, conversions, or revenue value, not just impressions.

  • Best for Small and Local Businesses with three or less campaigns

    • Keyword and Search Terms Report

    • 5 Audience Targeting Suggestions

    • 3 Bidding & Budget Suggestions

  • Best for Small Businesses and Ecommerce sites with five or less campaigns

    • Keyword and Search Terms Report

    • 7 Audience Targeting Suggestions

    • 5 Bidding & Budget Suggestions

  • Best for Small Businesses and Ecommerce sites with five or more campaigns

    • Keyword and Search Terms Report

    • 15 Audience Targeting Suggestions

    • 15 Bidding & Budget Suggestions

    • Stop Wasting Spend: The Search Terms Report reveals the actual queries that trigger your ads, allowing you to identify irrelevant searches and add them as Negative Keywords, saving budget on non-converting clicks.

    • Identify Growth Opportunities: Find high-performing, real-world search terms that are generating conversions, which you can then add as precise new keywords to focus your ad targeting and increase qualified traffic.

    • Improve Quality Score: By aligning your keywords, ad copy, and landing pages with the exact language and intent found in the Search Terms Report, you increase Ad Relevance, which improves your Quality Score and lower CPC

    • Maximizes Return on Investment (ROI): Precise audience identification ensures your ads are shown to people most likely to be interested in your product or service, leading to higher engagement, better click-through rates (CTR), and ultimately, more conversions for a lower ad spend.

    • Improves Ad Relevance and Performance: Knowing your audience (demographics, interests, intent) allows you to tailor ad copy, messaging, and creatives to resonate directly with their specific needs and pain points, which increases the effectiveness of your campaigns.

    • Enables Effective Segmentation and Remarketing: Identifying different audience segments allows you to create highly personalized campaigns for each group (e.g., first-time visitors vs. previous purchasers), and to effectively re-engage users who have previously interacted with your business.

    • Goal Alignment and Efficiency: The correct bid strategy (e.g., Maximize Clicks, Target CPA, Target ROAS) directly aligns your campaign spending with your business objective, ensuring you are optimizing for traffic, conversions, or revenue value, not just impressions.

    • Ad Visibility and Position: A well-chosen strategy and an appropriate bid are crucial factors that determine your Ad Rank, ensuring your ads appear in favorable positions and are consistently shown to potential customers.

    • Budget Control and ROI: Proper bidding, especially using automated Smart Bidding, leverages machine learning to adjust bids in real-time, helping you avoid overspending on less valuable clicks while maximizing your Return on Investment (ROI) by focusing on the most profitable auctions.